The cake business blog
Pricing, quoting, orders and planning, written by working cake artists for you or your team.
Pricing · 4 min readHow to price custom cakes so every order pays youPrice custom cakes from time, pay and margin instead of guesswork or the shop down the road. A simple method for solo cake artists and cake shops.November 7, 2026Pricing · 4 min readWhy cake artists underprice, and how to stopThe five most common reasons custom cakes are underpriced, from forgotten tasks to unpaid admin time, and what to do about each one.November 6, 2026Quoting · 3 min readHow to answer "how much is this?" in minutes, not hoursCustomers send a photo and ask the price. Here is how solo cake artists and shops can reply quickly with a confident, accurate quote.November 5, 2026Orders · 3 min readCake deposits and cancellation policies that protect your calendarHow much deposit to take for custom cakes, when the balance should be due, and how to write a cancellation policy customers actually read.November 4, 2026Teams · 4 min readPricing when you hire: paying a team without losing your marginHow cake shops price orders once they have bakers and decorators on payroll, including skill levels, pay rates and who does which task.November 3, 2026Weddings · 4 min readWedding cake consultations that book, not browseHow to run wedding cake consultations and tastings that turn couples into booked orders, without giving away hours of free design time.November 2, 2026Operations · 4 min readProduction planning for cake shops: from order list to bake listHow solo cake artists and cake shops turn a week of orders into a bake list, a decorating schedule and a shopping list, without the whiteboard chaos.November 1, 2026Costs · 4 min readHow to work out ingredient cost per cake tierA simple way for cake artists to cost ingredients per tier size and keep those numbers current when butter and eggs go up.October 31, 2026Marketing · 4 min readWhy your cake business needs an order form, not just a DM inboxHow an order form on your website gets you better inquiries, fewer back and forth messages and more booked cakes.October 30, 2026Pricing · 3 min readWhen and how to raise your cake pricesSigns it is time to raise prices for your cake business, how much to raise them and how to tell customers without losing the good ones.October 29, 2026Pricing · 4 min readHow to price Lambeth cakes and other piping heavy designsVintage Lambeth cakes take far longer than their size suggests. How to price piped swags, borders and overpiping by the work, not the servings.October 28, 2026Business · 3 min readRunning a cottage bakery like a real businessPractical habits that help home bakers and cottage food businesses grow: tracking time, pricing on cost, organizing orders and protecting your weekends.October 27, 2026